As women around the world enjoy broader opportunities and expanding
roles, they’re also experiencing one other increase in their lives —
stress.
In one of their latest reports, Women of Tomorrow,
Nielsen released stats that revealed where the most stressed-out women
in the world reside, and how they behave in consequence.
Nielsen’s study, which was conducted from February to April of 2011,
polled almost 6,500 women throughout 21 developed and emerging countries
including those in Asia, Europe, Latin America, Africa, and North
America. The study was done in an effort to better understand women’s
consumer habits, but yielded some fascinating conclusions about what
causes stress in women around the world.
(PHOTOS: Treating Soldier Stress)
Reuters also finds
that women around the world were largely more stressed than those of
the past, but also found that women in emerging economic and social
markets were more stressed than those in developed countries. “While
women in emerging markets see tremendous growth in the opportunities for
their daughters, a plateau of hope is evident in developed countries,”
said Susan Whiting, Nielsen’s vice chair, in a statement.
The results of the polls showed that an astounding 87% of Indian
women claim feeling stressed most of the time, with an additional 82%
asserting they had insufficient time to relax.
Here are the top 10 most stressed countries, at least for women. The
percentages indicate the percentage of women claiming to be stressed
most of the time. (See a longer list at CNN.)
India (87%)
Mexico (74%)
Russia (69%)
Brazil (67%)
Spain (66%)
France (65%)
South Africa (64%) Italy (64%)
Nigeria (58%)
Turkey (56%)
Mexico (74%)
Russia (69%)
Brazil (67%)
Spain (66%)
France (65%)
South Africa (64%) Italy (64%)
Nigeria (58%)
Turkey (56%)
Another interesting finding correlated degree of stress with spending
and consuming habits. Interestingly, Indian women, while claiming to
be the most stressed, were also most likely to spend disposable income
on themselves. Upwards of three quarters of Indian women admitted they
would spend on beauty and health items, while 96% said they would buy
clothing.
(PHOTOS: American Colleges Set Up Shop in India)
“Women are increasing their spending power, and with that they gain
more control and influence over key household decisions,” Whiting
explains.
One explanation may rest in what would seem to be clearly evolving
work patterns to which societal and family structures have yet to adapt,
a reality leaving women responsible for both the pursuit of a modern
career and a traditional home life.
And add to that a study conducted (originally reported by the Telegraph) which found that women, biologically speaking, are more vulnerable to stress than men.
In the study, conducted by researchers at the Children’s Hospital of Philadelphia and published in the journal Molecular Psychiatry,
found that the brains of females are more sensitive to hormones
produced at times of angst and thought to be involved in stress
management. “Although more research is certainly necessary to determine
whether this translates to humans, this may help to explain why women
are twice as vulnerable as men to stress-related disorders,” study
leader Rita Valentino told the Telegraph.
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