RMIT students took first place in Nielsen Case Study competition

A team of four students from RMIT Vietnam has won the Nielsen Case Study Competition 5th Edition, Hanoi region, held by Nielsen - a global marketing and advertising research company. The other three finalists were teams of Foreign Trade University (FTU), National Economics University (NEU) and also RMIT Vietnam.

The competition provides a great opportunity for undergraduate students to apply book knowledge, practice analytical and team working skills in a realistic, high pressure working environment.    

On the first day of the competition, each of the 13 teams representing 7 prestigious universities in Hanoi was given a 26-slide case about a company and 20 hours to study the case and formulate a structured analysis as well as recommendations for the company. On the following day, 13 teams were divided into two brackets to present to the judges their findings and solutions, after which 4 teams were put through to compete in the final. The final case, which was about a soft-drink company, was longer and more complicated than the preliminary’s; meanwhile only 18 hours was allowed to complete the case study. At the final round presentation day held on 29 June, each team presented to a board of judges including Managing Director and other top executives of Nielsen Vietnam.  

After four presentations and tough Q&A sessions, RMIT Vietnam was announced as the winner, with NEU team as runner-up.   Tran Phuong Chi, a member of RMIT winning team, shared her feelings “3 days of hardly any sleep, just us against the data, figures, questions. Our effort finally paid off. That winning moment when they called our team, I was extremely proud of us. Amazing people I've been fortunate to work with, amazing experience we've been through together, I will never ever forget this moment…”    

All team members agreed that the knowledge acquired at RMIT contributed tremendously to their success in the competition, especially regarding to researching skills, marketing analysis, rich references and SMART recommendations with justifications.