Intel's CEO Paul Otellini is going on the offensive.
At his keynote address at the 2012 International Consumer Electronics Show in Las Vegas Tuesday afternoon, Otellini zeroed in on the company’s push into mobile processors, taking on the small army of chipmakers using ARM-based designs. (For more on that score, see my interview with Qualcomm CEO Paul Jacobs.)
As I reported earlier in the day, Intel is showing in its booth on the show floor a smartphone reference design that includes the Atom Z2460 processor – which used to be code-named Medfield.
The design – intended to show what OEMs can do with the new chip – includes a 4-inch display, an 8 MP camera, a built in HDMI port and an assortment of the usual goodies, running on Android.
The aggressive push into smartphones comes at time when Intel’s dominance in the PC sector is facing new threat from ARM-based chips, with Microsoft planning to roll out a version of Windows for ARM devices later this year.
Otellini also discussed ultrabooks, which are one of the dominant themes in this year’s CES. The company focused on the super-thin notebooks at its press conference on Monday.
Unlike yesterday’s keynote from Microsoft CEO Steve Ballmer, there was some actual news from Otellini’s talk.
After some preliminaries, Otellini got on with the business of talking about smart phones. He invited to the stage Liu Jun, senior VP of Lenovo, who unveiled the K800 Lenovo smartphone. The phone will ship in Q2, and be offered in China, where it will be sold by China Unicom. They are also offering a 10-inch tablet running on an Atom processor.
Mike Bell, who runs the company’s mobile chip business, came out on stage to demonstrate the company’s smartphone reference design. He demoed playing a game on the device. The reference design phone includes a 4.03-inch high-resolution LCD touch screen, and two cameras. The camera capability has a burst mode that allows individuals to capture 15 pictures in less than a second with 8-megapixel quality. He also demonstrated the ability to show high quality video.
Bell says that the company has highly optimized Android for their platform. He also says they have tested lots of applications, and found that developers can make them better with a few tweaks. The platform includes technology that allows basically any app to run on the system, even if written for a different instruction set. He does an Angry Birds demo just briefly.
Otellini says his reference design outperform existing phone on many measures, and he says it is more efficient on some measures, like power consumption.
Motorola Mobility CEO Sanjay Jha came to the stage to announce a multi-year partnership to make Intel processor based devices. Starting in the second half of 2012, Motorola will begin shipping smartphones and tablets using Intel Atom processors and the Android platform.
Otellini also demonstrated an Atom-based Windows 8 tablet, just briefly.
To talk about ultrabooks, Otellini brought out Jeff Clarke, vice chairman of Dell. who announced the XPS 13 ultrabook. Super thin, under 3 pounds. 13.3 inch display, but footprint of 11 inch displays. It has 8 hour battery life and a Corning Gorilla Glass display. Dell will start taking orders for their ultrabook in February.
Otellini had a couple of his Intel colleagues to the stage to demonstrate some ultrabooks using the upcoming processor family code-named Ivy Bridge. One cool feature is touch screen on your laptop. Another demo showed using a phone as a controller for a flying game on the ultrabook.
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